An entire 1964 Frederick's of Hollywood catalogue via the Flickr of "What Makes the Pie Shop Tick?" Check out the padded butts on girdles for the "come hither" look. Also, note that the "edgy" bra Madonna wore back in the early 90s during a concert tour is the exact same thing sold in this catalogue. She wasn't daring, she just bought "daring continental look" and "feather light foam pads" bras from this catalogue.
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Soft bombs, is what I heard 'em called back then. Frederick's has always been about the taking off, not the putting on, anyway, and I have to say, I've only run across one set of jugs pointing in the Frederick's manner - I wasn't very stimulated, they looked menacing.
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